Can a business grow and still be one you want to own?
Video slot. Placeholder: the coals still, duotoned. A client video goes here, full bleed, very dark and slow, once OFM supplies the footage.
Most owners are not short of ambition.
They are short of a plan that grows the business without costing them the reason they started it.
Stop Guessing. Grow on Purpose.
Your website and your marketing are holding the business back. Usually not for the reason you think.
We build websites and run marketing for owner-operated businesses, $2M to $20M. What makes either one work happens first: knowing your business, and yourself, well enough to say plainly what you are for.
Free. 30 to 45 minutes.
Placeholder, stock. The real asset is a photograph, not stock: an On Fire Media senior person and a business owner at a table mid-conversation, a printed strategy document marked up between them, and a laptop open to the owner's own site. Shown here duotoned midnight to flame, as the real one will be.
First we get to know you. Then everything else has something true to say.
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We get to know you, and you get to know your business
Not a questionnaire. A long conversation about what you are for and why you started. Most owners have never said it out loud.
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We discern what matters, and what to say
Discernment is deciding what not to say as much as what to. What is left is the two or three true things a prospect can repeat.
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Then we help you say it to the right people
The website, search, content, email, ads. Scoped from the first two.
What we build and run.
Brand
Strategy and visual identity.
Website
Design, development, and custom web apps.
Marketing
Search, content, email, paid ads. Twelve retainers a year.
How it starts.
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A discovery call, free, thirty to forty-five minutes
We learn how the business makes money and what is in the way.
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Usually, a day together
The Growth Strategy Sprint. One day, in person, with the owner of this firm and a VP. $9,700 plus travel. Two dates a month.
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Then the build the strategy calls for
A website, a brand, a marketing retainer, or some combination.
Placeholder. The real asset is the artifact of the sprint: a printed strategy document, marked up by hand, on a table. Photographed as an object, not staged.
The owners we do our best work with.
- You own it and you sign the checks. $2M to $20M, no marketing department.
- You have paid for a website before and it changed nothing.
- You are on several channels and cannot say which brings in a client.
- You want to be advised, which includes being told what not to spend.
- You want the business to be worth owning, not just worth more.
Who we are not for
A business shopping for the cheapest website, or a procurement office running an RFP.
Results you can explain to someone who was not in the room.
Most owners would call three dollars back for every dollar spent a good year. Ditaranto Document Services has held seven to one or better, month after month.
The number we point to first is quieter. Our average client has stayed more than eight years.
We rebuilt an online store once and the owners watched revenue double inside a year. Then they asked us to stop. A larger business was not the life they were after. So we stopped.
Growth is not always the goal, and an advisor who cannot hear that is not advising you. He is selling you something.
Placeholder. Client wordmarks set in type from the shared asset set, standing in until the real logos are sourced and each client gives permission. Ditaranto and Ohio State are cleared.
AI is not the threat. Generic is.
Placeholder, stock. The plate for discernment: judgment and restraint, the human thing the paragraph below describes. The real asset can stay an object rather than a person, photographed for us in the same light.
A machine cannot sit across the table and know which of the twelve things you could do is the one you should. It has no taste and no stake in your business.
That judgment is what you are paying for. We have never been willing to hand it over.
The same discipline, where every dollar was given.
Many of our longest relationships are parishes, schools and ministries, Franciscan University of Steubenville among them. Every dollar was given by somebody, and someone has to say what it bought.
For those organizations the first step is usually a Case for Support.
Start with a conversation.
Free, thirty to forty-five minutes. We will tell you plainly what the first step should be. Sometimes a day of strategy. Sometimes a website. Occasionally not us.