Five directions.
Same approved copy in every one, same palette, same body face. What changes is the display serif and the structural bet about how to reach an owner-operator.
Revision 1, 14 October. Real logo throughout, one full-bleed band each, the funnel blueprint in all five, glow carried across section seams, numbered eyebrows removed. Imagery and client wordmarks are captioned placeholders. All five pass measured contrast on every text node.
Instrument Serif
The tension question takes a full screen and the rest of the page answers it.
02Fraunces
Reads like a letter rather than an agency site. Warmth as the differentiator.
03Libre Caslon Display
Evidence first, for the owner who has been sold to before.
04Newsreader
Shows the work itself, so discernment is an output rather than an adjective.
05Newsreader
Leans into what the name means. Bodoni replaced for legibility; embers now swirl.